b'PRST STD US POSTAGE PAID BOISE, ID PERMIT 411Kloud9 IT HQ 9999 Granger Rd Cleveland, OH 44125Inside This IssueDont Let Buying A New Phone System Get You Down| 1Free Cyber Security Audit Will Reveal Get your FREE Cyber Security TipWhere Your Computer Network Is of the Week | 2Exposed And How To Protect Your Company Now | 2Pink Goldfish: True Differentiation In The Marketplace | 3Leverage Good Intel To Beat The CompetitionThere is a lot of information floating aroundColin McIntosh, founder of Sheets & Giggles, about your competitorsyou just have todid, and when he differentiated from his find it. When you do, you can give yourself ancompetitors, the customers noticed and edge as you put together your own marketingflocked to his company. Inc., Jan. 4, 2021campaigns. A NEW WORLD REQUIRES NEW For example, the founder and CEO ofLEADERSHIP SKILLS Wagmo, Christie Horvath, went as far as contacting and sitting down with a few formerLast year marked a major shift in how employees of her competitors. She wascompanies do business. This shift also developing a new pet insurance companymeant leaders had to change as well. In 2021,traditional 9-to-5 at the office model. If you and wanted to know where those otheradaptation is the name of the game. There aredont adapt, it may be harder to find qualified companies had fallen short. The intel allowedseveral points leaders have to recognize inemployees for your team. Horvath to innovate and bring new ideas totheir communities and their workforce.the table. She didnt copy the competition You have to experiment. As you adapt to she did something different.Things wont go back to the way theythe changing world, you have to experiment were. The future will be defined by a newmore. This includes your approach to running Heres another way to approach it: usenormal. Expectations are differenttheyour business, the products or services Facebooks Ad Library tool to watchexpectations of customers and of employees.you offer, your marketing, hiring practices competitors Facebook and InstagramBuying habits have changed, and work habitsand so on. Be open to trying new things, marketing initiatives. See what theyre doinghave changed. For example, much of thesee what works and what doesntand let so you can do something different and standworkforce expects a remote or work-from- your employees do the same. Its all about out from the crowd. This was somethinghome option or greater flexibility from theencouraging ideas. Forbes, Jan. 16, 2021Technology That Works!216-393-24844'