b'The Tech Cumulus April 2021SHINY NEW GADGET OF THE MONTH Pink GoldfishEmber Temperature ControlTrue Differentiation In The MarketplaceSmart MugPorcelain mugs are so 20th century! Meet the Ember Temperature Control Smart MugConsider the following: P Is For Pterodactyl:a mug that gives you more options thanThe Worst Alphabet Book Ever by Raj Haldar, any mug ever.Chris Carpenter and Maria Beddia teaches kids and readers that P is for Pterodactyl, K is for Whats the big deal, you ask? The EmberKnight, and U is not for You.keeps your drinkcoffee, cocoa, tea, milk, etc.at the exact temperature you want,P Is For Pterodactyl is also in the top 100 between 120145 degrees Fahrenheit.books purchased on Amazon. People are You can also control the mug from yourbuying this book in droves. Why is that?smartphoneadjust the temperature, set notifications and more. TheIts actually fairly simple. It deviates from what Ember mug is hand-washwe have seen as a successful alphabet booktry to be balanced and well-rounded. This safe as well.in the past. It strays from the standard andtype encourages you to be unbalanced avoids following the fundamentally competitiveand imperfect. You need to amplify your The mug itself includes astrategies in the industry. weaknesses.1-hour battery to keep your beverage hot on the go, orWe always see companies and brands3. Antagonizingis about polarizing, you can use the included charging coasterwanting to be the bestto provide all servicesalienating, repelling and taunting. Do to keep your beverage hot all day long.possible. The concept of Pink Goldfishmore of what some customers dont want and Find the Ember mug on Amazon or learnencourages a focus on your weaknesses, onthen brag about it.more at Ember.com.those things youre terrible at. Why not be the worst at something if, in turn, it means you4. Withholdingis about limitations, attract the customers you want and the culturerestrictions, boundaries and constraints. Its Time To Uninstall Adobeyou represent? It is about doing less of what your industry and Flash Playercompetitors think you should be doing. This Heres another thing to consider: kintsugi iscan involve fewer locations, fewer product On Dec. 31, 2020, Adobethe Japanese art of repairing broken pottery.offerings, fewer services, etc.dropped support forSkilled artisans mend the broken pieces with their Adobe Flashlacquer or powdered gold or silver, making it5. Swervingis about deviating, diverging Player platform.more beautiful than before. Its an intentionaland veering from competitors. As we For 25 years, Flashapproach to imperfection. see what successful companies are doing, it Player had beenis natural to emulate them. When everyone an integral partPink Goldfish is also intentional imperfection.is copying the leader, then the entire industry of the internet. ItYou illuminate the imperfections of yourstarts to look the same. Small deviations from gave webpages anbusiness or products.the norm change things up.extra oomph in the form of interactivity. ItThe 7 Types of Pink Goldfish 6. Opposingis doing the exact opposite came in the form of video,of what others are doing. It is being audio, games, buttons and1.unlike the competition. Different from swerving, Flauntingto parade without shame. much more. It laid the foundation of whatFlaunting is about being unapologeticopposing is a complete break with convention.much of the internet is today. about your organizations flaws. Take pride in But Flash Player had a dark side. Itthose unique characteristics! 7. Micro Weirdingis the minuscule actions to differentiate your brand. You was a security nightmare. Hackers and2.can set your brand apart with some cohesive Lopsidingtake your weaknesses cybercriminals routinely exploited Flashand exaggerate them. Most brandsmaster plan; you can be just a tiny bit weird.and put countless users and websites at risk. Over the years, security experts triedAndy Bailey is the founder, CEO and lead business coach at Petra, an organization to get people to uninstall Flash, but thededicated to helping business owners across the world achieve levels of success they platform persisted. Until now. If you stillnever thought possible. With personal experience founding an Inc. 500 multimillion-dollar have Adobe Flash on your computer, takecompany that he then sold and exited, Bailey founded Petra to pass on the principles a minute to uninstall it.and practices he learned along the way. As his clients can attest, he can cut through organizational BS faster than a hot knife through butter.Technology That Works!216-393-24843'