b'The Tech Cumulus October 2021SHINY NEW GADGET OF THE MONTH Safe, Reliable And Unique The LINK AKC Smart CollarThe world can be a dangerous place for a pooch who doesnt know any better; so, Like A 63 Impalaits best to know how to keep tabs on your canine companion in case they bolt. Thats where the LINK AKC smart collar comes in. For years now, Ive told any business owner who This smart collar is awill listen to get different. If youve read my comfortable and safe trackingbook of the same name, youll know that its not alternative for your pooch. The LINKnecessarily the better businesses that attract AKC smart collar comes equippedthe most customersits the most different with several other useful features, includingbusinesses. In an overly saturated market, the but not limited to:name of the game is standing out in the crowd. Activity monitoring and sound trainingRather than just reshare the step-by-step guide specific to your dogs breed thats in my book, I thought I would give a rather Temperature alerts if your dog is toohot or cold unique example of get different in actionand A place to digitally store vet records its probably not anything you would expect.Sheriff Gannons Impala accurately represents Waterproof features for up to 30the fact that he is classy, reliable, bold, minutes in three feet of water Behold: Morris Countys sheriff, Jamesrelatable and, perhaps most importantly, Gannon, and his 63 Chevy Impala. He mightsafe. In a word, hes different from the other If you want your dog to be the goodest,not be a businessman, but if he wants tocandidates. So, if youre looking to get different highest-tech boy or girl out there, this collargarner votes for the next sheriffs election, helllike Sheriff Gannon, let me finish up this article is for you! have to market himself nonethelessand aby giving you a few tips. classic police car is the perfect way to market what kind of candidate he is.Find Your Est SucceedingBuying a car and outfitting it with your logo If youre having trouble picturing what a 63might not be the best move for marketing your As A FemaleImpala looks like, think about any classic policebusiness, but it should make you ask yourself Entrepreneur movie from around that era. The officer probablythese questions: What is your est? Are you the drove something similar, with the sleek bodysmartest? The fastest? The boldest? The most Many entrepreneurialtopped with a bulbous police light. If you sawanalytical, reliable or progressive? Find your est stats are still dominatedthat car driving up the street, what would you what makes you uniqueand run with it.by men, but women havethink about it? My guess is classy, old-school, more opportunities than everbold, reliable, safe and just plain interesting. ToStay Visible before to break through and find success forhis community, James Gannon is all of thoseKeep putting your business out there, even as themselves. Here are a few tips for doing that:things, if only by association with his Impala.you start to win business. Staying in the public eye is how you communicate to your market 1.Dont be afraid to fail. Failure is However, I should mention that Sheriffthat youre confident in what youre offering, where growth comes from. If OprahGannons car isnt some sort of misdirect;and that youre in it for the long haul. You want Winfrey or Coco Chanel gave in to theirits an accurate representation of who he is.people to know that youre like Sheriff Gannon fear of failure, the world would be Regardless of where you might fall on theand his Impalareliable and trustworthy. worse for it.political spectrum, you cant argue with his experience: 40 years in law enforcement andThe world is changing in so many ways right 2.Never stop learning. Always find waysthe security industry, working not only for hisnow. With your very own innovative marketing to improve your skills, your businesslocal police department, but also for the FBI,strategies, let everyone know that, through it and yourself. Find people who excelthe prosecutors office and finally as the sheriffall, your business vows to remain reliableat things that you struggle withandin Morris County.and authentic. learn from them.3.Develop thick skin. The world doesntMike Michalowicz is a very successful author, entrepreneur and lecturer. He has written always appreciate successful women.several successful books, including his latest, Get Different. He is currently the host Take your seat at the table and ignoreof the Business Rescue segment on MSNBCs Your Business, and he previously anyone who says you cant have it.worked as a small-business columnist for The Wall Street Journal. Technology That Works!216-393-24843'