Turning blogging into a business asset

164 BizV_BPeople want to read your blog. You may not think it’s true, but the fact of the matter is that someone somewhere is looking for information on a subject you know inside and out. Of course, this information has to be presented in way that is engaging and unique to stand out and catch people's attention as perhaps incorporate key search terms. But with a little work your blog can become an asset for your company. Here are a few tips to make it happen.

We’re not here to judge. However, if any one of these scenarios resembles the current state of your blog, it might be time to do something about it. We know you’re busy and that the last thing you want to do is write about your business but, with content that is carefully crafted and curated, your company will have an unique asset that can help lead your marketing, by establishing you as an expert in your field, and promote sales efforts by driving people to your website.

You’re probably wondering where to begin. Well go ahead and reset the password for your WordPress or Tumblr account, because we have a few pointers to help you get started.

Use your blog to build your brand identity

For small and medium-sized businesses, it can be difficult to build a brand identity. You have your logo and colors, but what does your brand consist of beyond that? What is its personality, what characteristics does it have, and what is its tone? These are just a few of the questions you need to consider before you begin writing your blog posts, or having someone else write them for you, of course, which is a good option for busy business people.

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Why you should plan for BI wisely

164 BizV_BBusiness Intelligence (BI) software has helped thousands of small and medium-sized businesses around the globe increase profits and improve efficiency. If you think your business will enjoy similar success by simply installing some software you are sorely mistaken. You must plan BI implementation wisely in order to see the results you want. Here are a few things you should take into consideration.

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Things to consider when buying a new computer

164 BizV_BPurchasing a new computer can be a daunting task, especially if you’re not familiar with its components. You’ll want to make sure you make the right choice so you don’t end up buying one that becomes obsolete within just a few months. How much money should you spend? Which model is the best for you? What about the specifications? While there is no fixed formula when it comes to buying a new computer, these guidelines will help you make an informed decision.

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How boring brands can win on social media

O365_164_BAs a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms - like Nike or Google - you may think. But these are exciting brands! What can a business owner with a boring brand do? Quite a lot actually. And to prove this point, here is one “boring brand” with a large following on social media that everyone can learn from.

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Microsoft launches Office 2016 for Mac

SocialMedia_Mar16_BMac users who have been using Office 2011 now have a reason to smile: Microsoft finally released the latest Office 2016 for Mac in September. Office 2016 is packed with powerful new features for Microsoft’s core applications, including Word, PowerPoint, Excel, and Outlook, all of which are designed to run and perform seamlessly on the Mac platform. Here’s what you need to know about Microsoft’s new Office release, and how it can benefit your business.

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