Effective policies lead to success

Are you a Theory X or Theory Y manager? While both styles of motivation are very different, they do tend to rely on the same thing: Policies. Policy or rule development can be one of the toughest things to do in the right way. If done incorrectly, you could see a negative impact on your company’s image or even sales. Regardless of what theory you subscribe to, you need to ensure your policies are effective.

Below are six things to consider when developing your next policy.

1. You need a policy for policies - This sounds a little weird, but in order to draft effective policies, you should first draft a policy on drafting policies. It doesn’t have to be long, but should cover when and why a new policy is needed; the format to use; and the policy for drafting and approval of new policies.
2. Does your planned policy already exist? - Before you go spending time on drafting a completely new policy, you should first check and see if any existing policies cover what you’re planning to write about, or if they cover some aspects. If they do, instead of creating a new policy, it’s much easier to update existing ones.
3. Consider the need - If someone does something you don’t like or agree with, don’t simply go and create a new policy out of spite, or as a knee-jerk reaction. If you find yourself doing this, take a step back and let the policy sit for a few days or weeks and revisit the issue to see if it is really necessary. If you deem it significant enough, get input from colleagues. They may offer valuable help, or have other ideas. The goal with policies is that there should be a crystal clear need for them, or a clear problem to solve.
4. Make the policy understandable – Have you ever read policies enacted by governments or large companies? Of course you have, but how much did you understand? If you aren’t a lawyer, there is likely some parts you don’t understand. You should make your policies understandable and readable by everyone in the company. Leave legal language to the lawyers, and clearly define any and all acronyms and jargon. Beyond that, the use of modal verbs and positions instead of names is highly encouraged.
5. Include exceptions - Rules set in stone will often be broken. When writing a policy, it is a good idea to include exceptions whenever possible. If you don’t include these yet constantly make them in practice, you’re undermining the policy. If you find these exceptions become relevant in the future, update the policy to include them.
6. Be flexible - You should write some wiggle room in the policies. If you have an ironclad policy employees will come to rely on it, and if something happens what goes against the policy, they could use the company’s policy’s line as an excuse not to take the right action. The common trend is that new policies essentially provide the guidelines for empowerment.

If you take steps to ensure the policy is as comprehensive as possible, and your employees understand each and every aspect of it, they will be more than likely to follow it. Do you have any other tips on writing policies? Let us know.

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5 benefits of the SSD, may force HDD

For years, the most common hard drive in use, regardless of user base, has been the hard disk drive (HDD). While it is an incredibly important part of the computer, it’s quickly coming to a point where price and storage capacity will level off. There is another option waiting in the wings; the solid-state drive (SSD), which brings with it some great benefits.

You’ve likely heard of SSDs – drives that have no moving parts – and you may have even looked at the price of them. Yes, they are more expensive when compared with the aging HDD platform, SSDs however have a number of benefits over their cheaper cousins.

Here’s five benefits of using SSDs in your company:

• They’re speedy - Put an SSD into a computer or laptop and you’ll notice it screams. On some laptops, like the Google Chromebook, startup time can be as quick as eight seconds. This gets you into your desktop and to your work faster. While it’s only seconds at each startup, it can add up to extra hours across the whole company. Access speed is also important, as traditional HDDs can access data at a rate of about 140 MB/s, while SSDs can access data at over 600 MB/s. This means your computer runs faster.
• They’re tough - There are no moving parts to most SSDs, so they are less likely to break. That’s why they have been used by militaries, the aeronautical industry and the medical industry for years. Another advantage of not having moving parts is that the SSD will function in a greater temperature range, which is good news for businesses operating extreme climates, or even in the confines of hot server rooms.
• They can help increase battery life - The power draw of the SSD is considerably lower than HDDs, which means battery life is extended. Some laptops with SSD-only drives can last 8-10 hours, compare this to six hours, (if you’re lucky), on laptops with HDD. When installed in computers, there is a cost savings in energy bills too and while this might not amount to huge savings these can add up over time.
• They last longer - HDD’s moving parts mean that they eventually wear out, or crash. If this happens, the information stored on the drive will likely be inaccessible. SSDs are predicted to last far longer, which means your data is safer on these drives in the long-run.
• They can be safer - Some SSDs utilize a memory system similar to flash drives. With an OS that can be configured to this type of memory, users can install these onto the drive, lock it and then use the cloud for media storage. Because the SSD can be locked, each time the OS is booted, it’s booted into the original installed state, so malware that attacks the OS is rendered useless as all you have to do is revert the OS to it’s original installed state i.e., restart your computer.

While SSDs have been around for nearly three decades, they are just now starting to make inroads with personal computers, and even business solutions for that matter. The biggest reason for the slow adoption is the price. On average, SSDs cost USD$0.65 for 1 GB while HDDs cost USD$0.05 to USD$0.10 per GB. This may seem like a big cost difference but the price in SSDs is dropping rapidly, while the price for HDDs is largely staying the same. If you’re interested in learning more about SSDs and how they can fit into your company’s IT, please contact us.

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Who's in charge of your passwords?

One of the biggest storms in recent memory hit the Eastern US in early November causing widespread destruction. There is always a lesson to learn from events like these, regardless of your location. For businesses, the storm made owners and managers pause and wonder if they are prepared for such a large scale event. They are forgetting to look at the smaller disasters that can be equally devastating. One such potential problem revolves around essential passwords, and who manages them.

Search for Terry Childs online and you’ll find a number of articles about a former Network Administrator for the city of San Francisco who is currently in jail for supposedly doing his job. His job, as a network administrator, was to manage the city’s network. When he was asked by his boss for the passwords to critical parts of the network, he refused on the grounds that the request went against the established network policy.

Issues like this: One employee or vendor in control of vital passwords, can pose a big problem to companies, especially during times of disaster. Imagine if you work with an administrator who is based in New York, and they lost power during Sandy. What could you do if your network crashed, or you needed access to your system and someone else has all the passwords?

The most crucial factor is you shouldn’t trust one person or organization with passwords to vital systems. We don’t mean personal passwords to systems, we mean passwords to vital systems, like servers or Internet connections. If one person has the passwords, there’s just too much risk. If they are disgruntled, they have the power to do some serious damage, and if they are injured or are no longer alive, you’ll face untold amounts in lost profit, and fees in recovering passwords and information.

There are a number of things you can do to mitigate problems like these.

• Keep a password list - It could be a good idea to keep a physical list of the more important passwords. This is an important document, so it’s a good idea to not leave this one lying around. If you have a safety deposit box or safe in the office you can put the list here.
• Set passwords to the position, not the employee - Many companies will often give passwords to one person who will be in charge of these. When they advance, or if they switch roles, they will often take a password with them. Instead, look at organizing this a different way around: Assign a password to the position rather than an individual so that when they leave the person filling their role is given this password instead.
• Assign a person to be in charge of passwords – This is a good idea, especially if you work with Managed Service Providers. A person of authority within your organization should be the main contact person, and they should have copies of all passwords given to outside companies.
• Change passwords regularly - To avoid having employees steal things it’s a good idea to change your passwords on a regular basis. If an employee leaves a position and is in charge of an important password, you should take steps to change this scenario even if you trust the person.
• Create the right policy – If you are going to share passwords, or have a limited number of people who know them, it’s a good idea to create a policy that clearly defines: what position has access to what; what happens when someone leaves; how to recover passwords; how many backups will be kept; how and when the password is to be shared. Basically you want to ensure you aren’t caught flat footed. With employees, confidentiality agreements that explicitly state what they can and can’t share and the consequences of breaching the policy should also be clearly defined and followed.
• Pick who to trust - Important passwords shouldn’t be shared with everyone, and you should take steps to vet the trustworthiness of the person or company you will be giving passwords to. If you have an established sharing process, and a vendor you’re considering working with is pushing a policy that is different from yours, it may be a good idea to look for someone whose policies are closer to yours, or who can work around your policies.

If you are in the unfortunate position of not having the passwords to your system, it’s a good idea to get in touch with IT professionals like us, as we are often able to recover systems and passwords, or at the very least, reset them. After you recover your systems, it’s a good idea to test for vulnerabilities, especially if the last person in charge had a tendency to not share information. We can help with this and any other concerns with password management and recovery, so please contact us if you would like to learn more.

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Laptop Won't Boot - Quick Tips to Help

Booting a PC into Safe Mode

Even in Las Vegas, systems will need computer repairs. Booting it your system in to Safe Mode will allow you to troubleshoot your system without computer networking or other system functions. Safe Mode only loads the files that are absolutely necessary to make the computer work. This is a good tool to know about.

Windows XP

In the lower left hand corner of the screen, click the Start Button. Now click Turn Off computer and select restart. When the computer restarts, press F8 before windows starts booting up. This will take you to a list of choices. Select Safe Mode and your computer will now finish the boot up process.

Windows Vista and Windows 7

On the lower left hand corner of the Windows Vista screen, click on the Windows logo globe. Restart your computer and wait until the BIOS screen ends. Press F8 and keep pressing the button until a list of commands comes up. Click safe mode and wait for it to complete booting up. You can start it with networking or without for further troubleshooting options.

Windows 8
Safe mode activation in Windows 8 is a bit more complicated. Restart the computer and press shift+F8. Select advance repair options on the recovery screen. On the next screen, select Troubleshoot. Go down to Advance Options. On this screen, select Windows Startup Settings. Hitting reboot will now restart the computer to the familiar Safe Mode options screen.

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Pinterest helps grow ecommerce

Brick and mortar stores are dying a slow death. This is especially true for smaller operations. The reason for this? The Internet. Traditionally, small to medium businesses were limited to the areas where they had offices. Now, thanks to the Internet, you can sell your products to anyone, anywhere. This ‘e-commerce’ has become an integral part of business and with it, marketing your products and services to those online. One way companies do this is through social networks, and one platform that is proving to be fantastic for commerce is Pinterest.

Pinterest is different from the other main social networking services in that you don’t usually share written content, rather you pin photos to an online pinboard that other users can view and share. If a user shares, or ‘pins’ one of your pictures all their friends can then see it and can repin it on their boards, and so on. The potential result of this is that one picture can be seen by hundreds of thousands of users – commonly referred to as ‘going viral’.

What this means for you is that there is potential for your business name/brand to gain massive exposure and an expansion of your existing customer base. Here’s how to get your Pinterest marketing started.

1. Take pictures. As Pinterest is all about images, you should take pictures of the products you sell, or interesting aspects that define your company.
2. Create an account with your company’s name. You should do this soon, as Pinterest is the quickest growing social network; many of the more popular usernames are being snapped up.
3. Create a relevant description. If users have never heard of you but like the content you pin, they will usually check your description for more information. This means your description needs to pop. The most effective descriptions give a brief overview of what you do, specialities, interests and links, so users can find more information. Don’t make the text too long, users won’t read it (that’s what your website is for).
4. Identify and create boards. Based on the pictures you have taken, and your main business offerings, set up boards based on these images. Many companies take the product categories from their website and create a board for each, then add related pictures.
5. Invite people to view your boards. Using other social networking services, email, newsletters or day-to-day conversation, invite your friends, employees, colleagues and customers to view your boards.
6. Promote yourself. To get existing friends, customers or otherwise to view your boards, place a banner on your website and a Pinterest sharing button near content you already have on your boards. If people are browsing your website and find a picture or some content they like, and have a Pinterest account, they will be more inclined to share.
7. Branch out. As this is a social network, you need to be social. Follow other users, companies and friends. Along with that, create boards that allow you to pin and share other content.

The seven tips above help you understand how to go about starting a Pinterest marketing campaign, but many businesses are still asking the question, “Should we be on Pinterest?” If you run a product based website e.g., restaurant, jewelry store, clothing store, etc. then it’s an amazing site. Take a look at the infographic published last month by FastCompany: 12 of the top 15 categories are associated with commerce. If you run a shop that sells products that cater to a female audience, Pinterest is almost a must as nearly 80% of the users are female.

For other websites, Pinterest can help bring out the human side of marketing. By sharing your interests in products that are somewhat related to yours, or the values of your company, people can get a better glimpse of who you are, what you’re about and what you do. For example, if you run a small restaurant that focuses on locally grown or sourced food, pictures and sharing interests in the local area can help emphasize this.

As with any social network, you do need to be active on a regular basis. Aside from that, don’t use Pinterest to sell, instead look at it as a tool that helps users get a glimpse of what makes your company special. This then encourages them to visit your website, where the selling happens. If you’re new to Pinterest or would like help with your social marketing, please contact us, we can help.

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