|5 popular social media trends|
We’re just going to come out and say it: Social media is chaotic. What we mean by this is that due to its continuously changing nature, it can be hard for most business users to keep on top of current trends. While many small to medium businesses are starting to develop a presence on various social media platforms, many aren’t too sure about new ways in which they can capitalize on this new technology.
Here is an overview of five common social media trends that small to medium businesses should be aware of.
1. Visual content rules
According to a recent study by Kissmetrics, “photos get 53% more Likes, 104% more comments and 84% more click-throughs than posts containing text only.” If you don’t already post visual content, like pictures and videos, it may be time to start looking into how you can do this. One great platform that enables this is Instagram. You can also take great quality pics from a smartphone and post them directly onto Facebook.
2. Search and social media are one and the same
3. Social media monetization
4. Social currency
These are just five social media trends but there are many more. Which ones have you noticed and how have they worked for your business? Let us know and share your social media experiences.
Published with permission from TechAdvisory.org. Source.
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