|Zagat relaunched for success|
For restaurants and many shopping oriented businesses, Zagat ratings have played an important role in defining success. In late 2011, Google bought Zagat and by 2012 had implemented it into popular services like Google Maps and Google+ Local. The problem is, this move hasn’t proved to be the runaway success Google possibly hoped it would be. So, in an effort to turn this around, Google has recently re-launched the Zagat site with a number of new features.
The updated Zagat site, launched July 29, 2013 takes the powerful review based service and adds some new features to hopefully make it more interesting and useful to users. Here is a brief overview of the changes introduced with the new site:
While this update or relaunch only focuses on restaurants for now, Gannon Hall, Group Product Manager and Head of Zagat noted: “Over the coming months we plan to expand to 50 U.S. and international destinations and cover shopping, hotels and other places of interest.”
What does this mean for my business?
If your business isn’t a restaurant and isn’t operating in the nine cities currently on the website (London, New York, LA, Houston, San Francisco, Chicago, Boston, Philadelphia and Washington DC) these updated features admittedly do not mean much. But, the service is planned to expand to include more businesses, in more cities, in the coming months, this means that Zagat could become more relevant to your business profile.
The reason for this is due to the heavy integration with Google’s other products and services. Because Google uses Zagat ratings to influence its own ranking system, you can bet that Google will put a fair amount of weight behind this. If you are within this reach then you had better make sure your business is review ready.
How to make sure your business is ready to capitalize on Zagat
If you own a restaurant, shop or hotel there are x number of things you should do today to ensure you don’t get left behind.
If you would like to learn more about Zagat and how restaurants or businesses could take advantage of this service, please contact us today.
Published with permission from TechAdvisory.org. Source.
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