|What exactly is a KPI?|
Business intelligence is the study of a company’s data with the goal of enabling managers and owners to make better decisions. One section of business intelligence commonly talked about is business performance, more specifically the tool used to measure it – Key Performance Indicators (KPIs). Do you know what KPIs are?
Below is an overview of KPIs for business.
How do KPIs work?
This data, usually collected from spreadsheets, databases or even manual data entry, is displayed to the user in an easy to read format called a dashboard. The dashboard is typically a graph or similar visual display.
A common dashboard is the traffic light. Let’s say for example that a company is measuring the success of their latest marketing campaign. A green light indicates that the expected number of conversions is being met or exceeded, yellow means actual conversions are slightly below normal and red means actual are well below expected.
Benefits of KPIs
This can be hard to figure out, especially for business owners who often think that everything related to their business is important. A business intelligence expert or IT partner can help define what really matters most and help to implement the tools needed.
If you are looking for a better way to measure the success or performance of your business, please contact us today.
Published with permission from TechAdvisory.org. Source.
|Five password don'ts|
Security is an important issue for many business owners and managers. Many work with their IT department or an IT partner to ensure their network and systems are secure from threats. But what about your email, social media and bank accounts? The weakest link of these online accounts is your password, hackers know this and that’s what they target. Do you take steps to ensure that you have a strong password?
|Five great VoIP features|
It’s safe to say that many business owners and managers are aware of Voice over Internet Protocol (VoIP) phone systems, and in fact, many businesses now use it. There are many more still using older phone systems however. If you are one of these companies, and are curious about VoIP, you may be interested to know more about the various features offered by providers.
|Small change to Google Search may be big|
One of the most useful Internet tools is the search engine. When it comes to searching on the net, the vast majority of users prefer Google. If you have used Google Search in the past, you likely know that the results page is always evolving, usually for the better. The most recent change, while small, could prove to be an important one that you should know about.
|4 non-marketing benefits of social media|
To many business owners, social media is one of the most important marketing tools at their disposal. It’s true that a well executed social media strategy can make all the difference, while also giving smaller companies a way to compete with industry giants. What many may not realize is that social media can be much more than just a marketing platform.