|5 major tech oriented marketing trends|
We are well into 2013, many companies have closed the books on 2012 and are now looking forward to the rest of the year. One thing many managers are concentrating on is marketing. Marketing has been going through some pretty huge changes brought about by tech. It no longer works to just have a newspaper add. Now, marketing relies on tech to be successful, and to develop good marketing platforms you should be aware of possible tech related marketing trends will pop-up in the coming year.
Here’s an overview of what we think will be the five biggest tech-marketing related trends for the coming year.
1. Increased mobile demands
2. Increasing local demand
This ‘localization’ trend is referred to as SoLoMo (Social-Local-Mobile) and is the idea of businesses adding local information to their online platforms to capitalize on the increase of mobile users. 2012 has seen many companies begin to really use this by pushing locally oriented ads to mobile users. It’s highly likely SoLoMo will become even more integral in 2013.
A recent infographic from Monetate highlights the importance of SoLoMo and how mobile users shop. The most interesting finding in relation to local search is that many customers use their mobile device to find out what’s around them, and then will purchase either in-store or online. This trend should continue well into 2013.
3. Apps with better mobile ads
4. Increasing adoption of new payment methods
This has already started with huge companies like Starbucks announcing they will be launching payment services provided by Square which allows for mobile payment. It’s not hard to see that 2013 will be a big year for mobile based payment.
5. More mobile marketing competition
All signs point to 2013 being a year of mobile oriented advancements. Indeed, most of the customer/consumer oriented tech advancements of the past two years have almost been exclusively mobile oriented. Mobile adoption and the data that comes from the different advancements and trends should be something companies factor in when they are making operational decisions for the coming year. If you would like to learn more, please contact us.
Published with permission from TechAdvisory.org. Source.
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